Variant
& CottonClub
Variant
& CottonClub
Unlocking 12.3% more conversions in 30 days
12.3% more conversions in 30 days
CottonClub, a leading Israeli home textile brand, is known for its luxurious bedding, bath essentials, and home accessories. With a focus on quality and design, its online store serves as the main hub for new and returning customers.
To boost performance, conversions, and AOV, CottonClub turned to Variant’s AI CRO Agent for a fully automated, data-driven solution.
CottonClub is a leading Israeli home textile brand which is known for its luxurious bedding, bath essentials, and home accessories.
To boost performance, CottonClub turned to Variant’s AI CRO Agent for an AI first, fully automated solution.
Turning Potential into Conversions
Variant_ID 0107
Launched in 2025, the system analyzed behavior data to identify conversion blockers and AOV opportunities.
Within hours, the system uncovered two critical insight:
Shoppers who viewed shipping Information were 27% more likely to complete their purchase.
Chances of buying
Was exposed to shipping policy?
No
Yes
Shoppers who visited the shipping policy page had a 34% lower drop-off rate
Abandonment rate
User visited the
shipping page?
No
Yes
💡 key Takeaway: Shipping transparency mattered, but wasn't visible at the right moment.
Seizing the opportunity
With zero manual effort from CottonClub, Variant’s Agent automatically applied real-time “Free Shipping” tags and cart-based nudges.
Items that could increase the cart total above a calculated threshold were dynamically labeled “Qualifies for Free Shipping.”
Turning Hidden Potential into Conversions
Case Study
Home Goods & Lifestyle
Israel
Variant_ID 0107
Impact
Purchases of eligible products grew by 8.2%, while checkout initiation for free shipping orders became 17% faster.
Step 1: Analysis
Launched in Jan 2025 on the CottonClub website, the system began analyzing user behavior data to identify conversion blockers and AOV opportunities.
Step 2: Opportunity
Through its analysis, the system uncovered a critical insight:
Shoppers who viewed “Shipping Information” were 27% more likely to complete their purchase.
Shoppers who visited the shipping policy page had a 34% lower drop-off rate
💡 Key Insight: Shipping transparency mattered, but wasn't visible at the right moment.
Step 1: Analysis
Launched in January 2025 on the CottonClub website, the system began analyzing user behavior data to identify conversion blockers and AOV opportunities.
Step 2: Opportunity
Through its analysis, the system uncovered a critical insight:
Shoppers who viewed “Shipping Information” were 27% more likely to complete their purchase.
Shoppers who visited the shipping policy page had a 34% lower drop-off rate
💡 Key Insight: Shipping transparency mattered, but wasn't visible at the right moment.
Step 3: The Solve!
With zero manual effort from CottonClub, Variant’s AI Agent automatically implemented elements that eliminated friction.:
Added real-time “Free Shipping” tags on product pages for qualifying items, ensuring shoppers saw the benefit without searching for it.
Cart-Based Free Shipping Nudges: Items that could push the cart total above 300₪ were tagged with “Qualifies for Free Shipping,” subtly encouraging larger purchases.
Talking Impact
Purchases of eligible high-ticket products grew by 8.2%, while checkout initiation for free shipping orders became 17% faster.
Step 3: The Solve!
With zero manual effort from CottonClub, Variant’s AI Agent automatically implemented elements that eliminated friction.
Added real-time “Free Shipping” tags on product pages for qualifying items, ensuring shoppers saw the benefit without searching for it.
Cart-Based Free Shipping Nudges: Items that could push the cart total above 300₪ were tagged with “Qualifies for Free Shipping,” subtly encouraging larger purchases.
Talking Impact
Purchases of eligible high-ticket products grew by 8.2%, while checkout initiation for free shipping orders became 17% faster.
8.24%
8.2%
Purchase rate
uplift
Purchase
uplift
17%
17%
Faster checkout
Faster checkout
Variant
Hesitation Hurts Sales: Here’s How CottonClub Fixed It
Hesitation Hurts Sales: Here’s How CottonClub Fixed It
"Hesitation Hurts Sales"
Variant_ID 0204
Variant_ID 0204
Case Study
Home Goods & Lifestyle
Israel
Variant_ID 0204
Step 1: Analysis
Analyzing thousands of items, Variant AI discovered that despite high engagement some products weren’t converting.
The key takeaway? high-intent shoppers were stalling at checkout.
Step 2: Opportunity
Deeper analysis revealed friction points:
Items sat in carts for over 48 hours, far beyond the usual purchase cycle.
Shoppers couldn’t see low-stock alerts, and had no urgency to complete their purchases.
💡 Key Insight: shoppers didn’t realize products were running low and felt no urgency to buy.
Step 3: The Solve
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted stock visibility based on real-time inventory data and shopper behavior. It automatically:
Added “Low in Stock” alerts in carts for items left abandoned for over 48 hours.
Marked trending products as “Low in Stock” when inventory fell below a set threshold.
Dynamically adjusted messaging based on live inventory updates.
Talking Impact
Conversions jumped by 5.5%, while cart duration dropped by 13%, as CottonClub was finally able to create urgency when it mattered
5.57%
Purchase rate
uplift
13%
Faster checkout
AI-Powered CRO
AI-Powered CRO
AI-Powered CRO
Test Smarter. Optimize Faster. Convert More.
AI-Powered Hypothesis
Continuously launch high-impact optimizations — driven by millions of data points.
AI-Powered Hypothesis
Continuously launch high-impact optimizations — driven by millions of data points.
Automated Design
Let Variant AI transform recommendations into visual previews, no manual work required.
Automated Design
Let Variant AI transform recommendations into visual previews, no manual work required.
Automatic Deployment
Once approved, experiments go live instantly without any manual setup.
Automatic Deployment
Once approved, experiments go live instantly without any manual setup.
30 days 5X ROI Gurantee
See 5X return in 30 days or we work for free until you do.
30 days 5X ROI Gurantee
See 5X return in 30 days or we work for free until you do.
Real-Time Insights
Get real-time insights from each experiment to track what drives conversions.
Real-Time Insights
Get real-time insights from each experiment to track what drives conversions.
Always-On Optimization
Run experiments 24/7, continuously optimizing with deep insights
Always-On Optimization
Run experiments 24/7, continuously optimizing with deep insights
Expert Collaboration
Seamless Integration
Performance Guarantee
