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AI Conversion Ops for Consumer Brands

An AI CRO engine that builds the tests your team never gets to

Trusted by teams that can't afford to guess
Foot Locker
Allermi
Cadence
Terra Kaffe
Teri Jon
House of Noa
Laundry Sauce
Saalt
Eric Javits
Newton Baby
TRX
HAVN
Mugsy
Ergatta
Medterra
Nomatic
Nécessaire
LifeStraw
Equip Foods

CRO Systemized

Three AI agents that find what to test, build it on-brand, and learn from every result. Your team approves every launch.

01 — Research

No more guessing what to test

Variant analyzes shopper behavior and ad context to spot friction across landing pages, product pages, and cart—then recommends the tests worth running. No dashboard digging. No guessing.

Discovered Opportunities

4 new
Sessions
847,293
Opportunity
Conf.
Impact
Paid visitors
Test a landing page that matches the ad message
94%
+28%
Product viewers
Bring delivery details above the fold
89%
+22%
Category browsers
Test a clearer path to the right product
86%
+18%
Cart visitors
Test a relevant bundle offer
82%
+15%
Updated 2 min agoView all ›
Control
Conversion
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→
Variant B
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Shop Now →
Conversion
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02 — Generate

From idea to live A/B test, without the backlog

Variant’s AI agents design and code on-brand experiences. Your team reviews each change, approves it, and launches the test—without another development sprint.

03 — Compound

Every test informs the next one

Measure conversion and revenue impact, learn from each outcome, and use those insights to guide the next test. Faster learning. More growth from existing traffic.

+$2.1M
DailySale · 90 days
+24%
Cotton Club · AOV
+18%
Foot Locker · CVR

Test Results

Control → Variant B
95% confident
Primary metric: Conversion rate
+18%
Lift measured against the control
Control: 3.56%
Variant B: 4.20%
Segment
Hesitant
Traffic
24.5K+12%
AOV
$89.50+8%
Conv.
4.2%+18%
Trend14d
Use cases

One engine. Seven ways to grow conversion.

01
Build landing pages matched to ad intent
GROUP 01 · TASTE
Tastes like dessert. Works like protein.
GROUP 01 · TASTE
The cinnamon-roll shake, mid-scoop
GROUP 02 · REAL FOOD
Protein, closer to its source
LP 02 · REAL FOOD
Generating…
LP 01 · GENERATED · LIVE
02
Find friction across the shopping funnel
Sessions412K
Product page264K
Cart · mobile−38% DROP
Purchase45K
03
Generate and launch A/B tests
A
B
04
Test experiences for different audiences
05
Optimize product recommendations
06
ARRIVES FRI
Improve product pages
07
+ BUNDLE−15%
Test cart offers and bundles
Variant in action
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Sessions analyzed

1,200+
Active A/B tests
2.8M
Conversions measured
$124M
Revenue measured in experiments
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