INOKIM
Keeps
Winning
INOKIM
Keeps
Winning
Variant
& INOKIM
12.6% More Revenue
in Just 60 Days
12.6% More Revenue
in Just 60 Days
INOKIM, a global leader in high-end electric scooters, is renowned for its sleek design, safety features, and top-tier performance.
With a growing online presence, INOKIM turned to Variant for an automated, data-driven approach to boost conversions and AOV across their product line.
INOKIM, a global leader in high-end electric scooters, is renowned for its sleek design and top-tier performance.
With a growing online presence, INOKIM turned to Variant for an automated, data-driven approach to boost conversions and AOV.
Turning Potential into Conversions
Launched in 2025, Variant analyzed INOKIM’s user behavior searching for high-impact areas for improvement.
Leveraging Variant's proprietary models, the system uncovered three key insights:
Brands with similar audiences convert better when they create emotional connections with buyers.
Similar high-AOV products saw stronger conversions when influencer content was prominently featured.
Chances of buying
Emotionally connected
to brand?
No
Yes
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
Seizing the opportunity
With zero manual effort from INOKIM, Variant transformed an underutilized asset into a conversion-driving feature.
It automatically created a Celebrity Video Carousel to enhance trust and desirability, continuously optimizing it by:
Videos order – Testing different sequences to maximize engagement and conversions.
Video prominence – Adjusting placement and visibility based on user interactions.
Turning Potential into Conversions
Case Study
Consumer Goods
USA
Impact
By strategically showcasing INOKIM’s celebrity endorsements, add to cart rate skyrocketed in 35.6% and purchases jumped 10.8%.
Step 1: Analysis
Launched in 2025, Variant began analyzing INOKIM’s user behavior, identifying friction points and high-impact areas for optimization. Leveraging ML models trained on INOKIM’s internal data, the system uncovered three key insights:
Brands with similar audiences tend to convert better when buyers feel emotionally connected to the brand.
Similar high-AOV products see stronger conversions when brands build emotional resonance.
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
INOKIM had powerful credibility content, but it wasn’t strategically positioned to drive conversions.
Seizing the Opportunity
With zero manual effort from INOKIM, Variant transformed an underutilized asset into a conversion-driving feature.
Variant automatically built a Celebrity Video Carousel on the homepage, leveraging INOKIM’s existing celebrity endorsements to boost trust and desirability. The system continuously optimized by:
Videos order – testing which sequences drove the highest engagement and conversions.
Video prominence – adjusting placement and visibility based on user interactions.
Talking Impact
By strategically showcasing INOKIM’s celebrity endorsements, add to cart rate skyrocketed in 35.6% and purchases jumped 10.8%.
35.6%
35.6%
Add-to-Cart
uplift
Add-to-Cart uplift
10.8%
10.8%
Purchase rate
uplift
Purchase rate
uplift
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency.
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency.
"Turning Browsing
to Buying"
INOKIM
INOKIM
USA
USA
Shoppers exploring INOKIM’s lineup were engaged but hesitant - browsing models without adding them to their cart.
Analysis revealed they struggled to confidently choose the right model.
Uncovering Insights
Digging deeper, Variant’s AI identified two key insights:
High-AOV brands like Peloton and DJI use comparison tables to simplify choices and boost buyer confidence.
Users who viewed more than 3 models had significantly higher conversion rates.
Compared more than
3 scooters?
No
Yes
The Solution
Variant streamlined product evaluation by introducing a dynamic side-by-side comparison table.
The system optimized it by:
Highlighting key differences – Emphasizing crucial specs like speed, battery life, and terrain adaptability.
Strategic placement – Adjusting placement and visibility based on Variant's AI placement framework.
Impact
These two experiments alone helped INOKIM enhance trust and simplify decision-making.
The results? Conversions rose by 13.2%, and the add-to-cart rate increased by 14.6%.
13.2%
Purchase rate
uplift
14.6%
Faster
checkout
Clarity Sells: INOKIM’s Fix for Hesitant Buyers
Case Study
Consumer Goods
USA
Finding Opportunity
Shoppers exploring INOKIM’s product lineup were engaged but hesitant. Many viewed scooter models without adding one to their cart.
Analysis revealed that that confidently choosing the right model was a challenge.
Step 2: Opportunity
Digging deeper, Variant’s AI identified two key insights:
High-AOV brands like Peloton, Sonos, and DJI use comparison tables to simplify choices and boost buyer confidence.
Users who viewed more than three models had a significantly higher conversion rate
💡 Insight: high-intent buyers were missing the clarity they needed to convert
The Solution
With zero manual effort from INOKIM, Variant transformed product evaluation into a seamless experience. By introducing a dynamic side-by-side comparison table on product pages, the system optimized it by:
Highlighting key differentiators – Prioritizing the most relevant specs, such as speed, battery life, and terrain adaptability, to make decision-making easier.
Optimizing placement – Ensuring the comparison appeared at critical moments when hesitation was detected.
Talking Impact
As a result, conversions jumped by 13.15%, add-to-cart rate increased by 14.6%, and shoppers finally had the clarity they needed to make confident, informed purchases.
13.2%
Purchase rate
uplift
14.6%
Add to cart rate
Uplift
Variant
AI-Powered CRO
AI-Powered CRO
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Continuously launch high-impact optimizations — driven by millions of data points.
AI-Powered Hypothesis
Continuously launch high-impact optimizations — driven by millions of data points.
Automated Design
Let Variant AI transform recommendations into visual previews, no manual work required.
Automated Design
Let Variant AI transform recommendations into visual previews, no manual work required.
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Once approved, experiments go live instantly without any manual setup.
Automatic Deployment
Once approved, experiments go live instantly without any manual setup.
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30 days 5X ROI Gurantee
See 5X return in 30 days or we work for free until you do.
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