Variant
& CottonClub
Variant
& CottonClub
Unlocking $175,000 in
extra revenue in 30 days
Unlocking $175,000 in extra revenue in 30 days
CottonClub, a leading Israeli home textile brand, is known for its luxurious bedding, bath essentials, and home accessories. With a focus on quality and design, its online store serves as the main hub for new and returning customers.
To boost performance, conversions, and AOV, CottonClub turned to Variant’s AI CRO Agent for a fully automated, data-driven solution.
CottonClub is a leading Israeli home textile brand which is known for its luxurious bedding, bath essentials, and home accessories.
To boost performance, CottonClub turned to Variant’s AI CRO Agent for an AI first, fully automated solution.
Turning Potential into Conversions
Launched in 2025, the system analyzed behavior data to identify conversion blockers and AOV opportunities.
Within hours, the system uncovered two critical insight:
Shoppers who viewed shipping Information were 27% more likely to complete their purchase.
Chances of buying
Was exposed to
shipping policy?
No
Yes
Abandonment rate
User visited the
shipping page?
No
Yes
Shoppers who visited the shipping policy page had a 34% lower drop-off rate
💡 key Takeaway: Shipping transparency mattered, but wasn't visible at the right moment.
Seizing the opportunity
With zero manual effort from CottonClub, Variant’s Agent automatically applied real-time “Free Shipping” tags and cart-based nudges.
Items that could increase the cart total above a calculated threshold were dynamically labeled “Qualifies for Free Shipping.”
Turning Hidden Potential into Conversions
Case Study
Home Goods & Lifestyle
Israel
Impact
Purchases of eligible products grew by 8.2%, while checkout initiation for free shipping orders became 17% faster.
Step 1: Analysis
Launched in Jan 2025 on the CottonClub website, the system began analyzing user behavior data to identify conversion blockers and AOV opportunities.
Step 2: Opportunity
Through its analysis, the system uncovered a critical insight:
Shoppers who viewed “Shipping Information” were 27% more likely to complete their purchase.
Shoppers who visited the shipping policy page had a 34% lower drop-off rate
💡 Key Insight: Shipping transparency mattered, but wasn't visible at the right moment.
Building Transparency
With zero manual effort from CottonClub, Variant’s AI Agent automatically implemented elements that eliminated friction.
Added real-time “Free Shipping” tags on product pages for qualifying items, ensuring shoppers saw the benefit without searching for it.
Cart-Based Free Shipping Nudges: Items that could push the cart total above 300₪ were tagged with “Qualifies for Free Shipping,” subtly encouraging larger purchases.
Talking Impact
Purchases of eligible high-ticket products grew by 8.2%, while checkout initiation for free shipping orders became 17% faster.
8.24%
8.2%
Purchase rate
uplift
Purchase
uplift
17%
17%
Faster checkout
Faster checkout
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency while achieving statistical significance at a 95% confidence level.
* All results are from a randomized test, ensuring traffic consistency, equal duration, and 95% statistical significance.
"Hesitation killed Conversions"
CottonClub
CottonClub
Case Study
Case Study
After analyzing thousands of items, Variant AI discovered that some products with high engagement were converting below benchmarks.
Deeper analysis revealed friction points:
Numerous Items sat in carts for over 72 hours, far beyond the usual purchase cycle.
Shoppers couldn’t see low-stock alerts, and had no urgency to complete their purchases.
💡 Key Insight: shoppers didn’t realize products were running low and felt no urgency to buy immediately.
Percentage of items
held for 72+ Hours
Benchmark
CottonClub
The Solution
Variant deployed an AI-Driven Urgency Framework that dynamically adjusted stock visibility based on inventory data and shopper behavior. It automatically:
Added “Low in Stock” alerts in carts for items abandoned for over 48 hours.
Labeled trending products as “Low in Stock” once inventory fell below a set threshold.
Dynamically updated messaging according to live inventory changes.
Talking Impact
With zero manual effort, CottonClub intelligently created urgency at the right moment.
Variant's Urgency Framework drove faster checkouts, fewer abandoned carts, and an overall smoother shopping experience.
Bottom line? conversions jumped by 5.7% and cart duration dropped by 13%.
5.7%
Purchase rate
uplift
13%
Faster checkout
Hesitation Hurts Sales: Here’s How CottonClub Fixed It
Case Study
Home Goods & Lifestyle
Israel
Finding Opportunity
After analyzing thousands of items, Variant AI discovered that some products with high engagement were converting below benchmarks.
Step 2: Opportunity
Deeper analysis revealed that high-intent shoppers were adding items to their carts but not completing the purchase
Items sat in carts for over 48 hours, far beyond the usual purchase cycle.
Shoppers couldn’t see low-stock alerts, and had no urgency to complete their purchases.
💡 Key Insight: Shoppers didn’t realize products were running low and felt no need to buy immediately.
Percentage of items
held for 72+ Hours
Benchmark
CottonClub
The Solution
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted stock visibility based on real-time inventory data and shopper behavior.
Added “Low in Stock” alerts in carts for items abandoned for over 48 hours
Labeled trending products as “Low in Stock” once inventory fell below a set threshold
Dynamically updated messaging according to live inventory changes
Talking Impact
As a result, conversions increased by 5.5%, cart duration dropped by 13%, and CottonClub was finally able to instill urgency when it mattered most.
5.57%
Purchase rate
uplift
13%
Faster checkout
Variant
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