innovative footwear brand scales from 0 to 7 figures with AI CRO SUPPORT
Discount e-Retailer DailySale Increases Conversion Rates by 44%
in a Quarter
with AI CRO
innovative footwear brand scales from 0 to 7 figures with AI CRO SUPPORT
“Working with Variant feels like having a full CRO team working for you 24/7. The pace, the precision, and the results are beyond what we expected.”
“Working with Variant feels like having a full CRO team working for you 24/7. The pace, the precision, and the results are beyond what we expected.”
gil dayan
Co-Owner @ Rutsu Barefoot
51.3%
51.3%
Conversion Rate
Increase in a Quarter
How RUTSU Scaled CRO with AI
A high-performing CRO program can unlock step-change growth for eCommerce brands. But most teams don’t have the bandwidth to launch five high-quality A/B tests a week—let alone analyze the data, implement changes, and iterate.
Without that muscle, brands fall back on instinct and industry best practices—especially as ad costs rise and every conversion counts.
That’s why Rutsu Barefoot partnered with Variant. Our AI-powered CRO agents continuously identify friction points, generate smart test ideas, and ship experiments—at the speed of your growth goals.
A high-performing CRO program can unlock step-change growth for eCommerce brands. But most teams don’t have the bandwidth to launch five high-quality A/B tests a week—let alone analyze the data, implement changes, and iterate.
Without that muscle, brands fall back on instinct and industry best practices—especially as ad costs rise and every conversion counts.
That’s why Rutsu Barefoot partnered with Variant. Our AI-powered CRO agents continuously identify friction points, generate smart test ideas, and ship experiments—at the speed of your growth goals.
About rutsu barefoot
Rutsu is a footwear brand redefining how shoes should feel. Their barefoot-style shoes are designed to support natural movement, grounded walking, and minimalist design.
Built with purpose and crafted for comfort, Rutsu is winning fans across the globe. But as a design-forward brand in an education-heavy category, the shopping experience needed to do more than sell—it had to teach, guide, and convert.
Rutsu is a footwear brand redefining how shoes should feel. Their barefoot-style shoes are designed to support natural movement, grounded walking, and minimalist design.
Built with purpose and crafted for comfort, Rutsu is winning fans across the globe. But as a design-forward brand in an education-heavy category, the shopping experience needed to do more than sell—it had to teach, guide, and convert.
the challenge
communicate what makes rutsu different
Rutsu shoes represent a unique philosophy: the perfect blend of comfort, movement, and minimalist style. But early site behavior revealed a critical disconnect.
Rutsu shoes represent a unique philosophy: the perfect blend of comfort, movement, and minimalist style. But early site behavior revealed a critical disconnect.
Variant’s AI agents
dug deeper—and found a key behavioral insight:
Variant’s AI agents found that top-converting users were engaging with fewer product pages—but those who didn’t convert often got lost in exploration. They lacked the context to understand why Rutsu was different, and what to choose.
Variant’s AI agents found that top-converting users were engaging with fewer product pages—but those who didn’t convert often got lost in exploration. They lacked the context to understand why Rutsu was different, and what to choose.
Signals included
Signals included
High drop-off rates after the homepage
High drop-off rates after the homepage
High drop-off rates after the homepage
Low scroll depth on educational or mission-driven content
Low scroll depth on educational or mission-driven content
Low scroll depth on educational or mission-driven content
Bounce behavior from users who didn’t reach PDPs
Bounce behavior from users who didn’t reach PDPs
Bounce behavior from users who didn’t reach PDPs
Hesitation in cart due to unanswered questions
Hesitation in cart due to unanswered questions
Hesitation in cart due to unanswered questions
Users needed a clearer story—delivered at the right time—to connect the dots between Rutsu’s design, values, and product benefits.
Users needed a clearer story—delivered at the right time—to connect the dots between Rutsu’s design, values, and product benefits.
Our Approach & Solution
AI Agents That Optimize Like a CRO Dream Team
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
52.1%
Conversion Rate Increase
52.1%
Conversion Rate Increase
52.1%
Conversion Rate Increase
14Tests
In 1 Quarter, With 64% Success Rate
14Tests
In 1 Quarter, With 64% Success Rate
14Tests
In 1 Quarter, With 64% Success Rate
6 Figures
In Annual Revenue Uplift
6 Figures
In Annual Revenue Uplift
6 Figures
In Annual Revenue Uplift
5.9%
Average Uplift Per Winning Test
5.9%
Average Uplift Per Winning Test
5.9%
Average Uplift Per Winning Test
14 experiments were deployed. 9 resulted in significant wins, driving up to +52.1% revenue uplift.
Here are some of them:
Category benefits section
Category benefits section
What the agents added: Educational module explaining barefoot benefits, placed high on homepage.
What the agents added: Educational module explaining barefoot benefits, placed high on homepage.
What the agents added: Educational module explaining barefoot benefits, placed high on homepage.
Why: Variant detected that majority of the users, consider purchasing barefoot shoes for the first time.
Why: Variant detected that majority of the users, consider purchasing barefoot shoes for the first time.
Why: Variant detected that majority of the users, consider purchasing barefoot shoes for the first time.
featured customer reviews
featured customer reviews
What the agents added: A featured 5-star customer review at the cart.
What the agents added: A featured 5-star customer review at the cart.
What the agents added: A featured 5-star customer review at the cart.
Why: Data showed high volume of users hesitate before checkout, and abandon the cart to read reviews.
Why: Data showed high volume of users hesitate before checkout, and abandon the cart to read reviews.
Why: Data showed high volume of users hesitate before checkout, and abandon the cart to read reviews.
Dynamic intent-based description
Dynamic intent-based description
What the agents changed: Create dynamic product descriptions based on intent segments.
What the agents changed: Create dynamic product descriptions based on intent segments.
What the agents changed: Create dynamic product descriptions based on intent segments.
Why: Heatmaps showed users weren’t reading detailed specs. Clear, scannable benefits captured attention faster.
Why: Heatmaps showed users weren’t reading detailed specs. Clear, scannable benefits captured attention faster.
Why: Heatmaps showed users weren’t reading detailed specs. Clear, scannable benefits captured attention faster.
featured models in homepage
featured models in homepage
What the agents changed: Built a custom, slick featured collection to showcase all of Rutsu's models.
What the agents changed: Built a custom, slick featured collection to showcase all of Rutsu's models.
What the agents changed: Built a custom, slick featured collection to showcase all of Rutsu's models.
Why the agents did it: Homepage bounce rate was above benchmarks when no products were shown, or when products shown with their price.
Why the agents did it: Homepage bounce rate was above benchmarks when no products were shown, or when products shown with their price.
Why the agents did it: Homepage bounce rate was above benchmarks when no products were shown, or when products shown with their price.
Ready to boost conversion?
Ready to boost conversion?
See how our AI agents can transform
your ecommerce CRO process.
See how our AI agents can transform
your ecommerce CRO process.