12.6% More Revenue
in Just 60 Days
12.6% More Revenue
in Just 60 Days
Turning Hidden Potential into Conversions
With a growing online presence, INOKIM turned to Variant for an automated, data-driven approach to boost conversions and AOV across their product line.
With a growing online presence, INOKIM turned to Variant for an automated, data-driven approach to boost conversions and AOV across their product line.
Step 1: Analysis
Launched in 2025, Variant began analyzing INOKIM’s user behavior, identifying friction points and high-impact areas for optimization. Leveraging ML models trained on INOKIM’s internal data, the system uncovered three key insights:
Launched in 2025, Variant began analyzing INOKIM’s user behavior, identifying friction points and high-impact areas for optimization. Leveraging ML models trained on INOKIM’s internal data, the system uncovered three key insights:
Brands with similar audiences tend to convert better when buyers feel emotionally connected to the brand.
Brands with similar audiences tend to convert better when buyers feel emotionally connected to the brand.
Brands with similar audiences tend to convert better when buyers feel emotionally connected to the brand.
Brands with similar audiences tend to convert better when buyers feel emotionally connected to the brand.
Similar high-AOV products see stronger conversions when brands build emotional resonance.
Similar high-AOV products see stronger conversions when brands build emotional resonance.
Similar high-AOV products see stronger conversions when brands build emotional resonance.
Similar high-AOV products see stronger conversions when brands build emotional resonance.
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
INOKIM already had a valuable but underutilized asset - celebrity endorsements.
INOKIM had powerful credibility content, but it wasn’t strategically positioned to drive conversions.
Seizing the Opportunity
Seizing the Opportunity
With zero manual effort from INOKIM, Variant transformed an underutilized asset into a conversion-driving feature.
Variant automatically built a Celebrity Video Carousel on the homepage, leveraging INOKIM’s existing celebrity endorsements to boost trust and desirability.
With zero manual effort from INOKIM, Variant transformed an underutilized asset into a conversion-driving feature.
Variant automatically built a Celebrity Video Carousel on the homepage, leveraging INOKIM’s existing celebrity endorsements to boost trust and desirability.
The system continuously optimized by:
Videos order – testing which sequences drove the highest engagement and conversions.
Videos order – testing which sequences drove the highest engagement and conversions.
Videos order – testing which sequences drove the highest engagement and conversions.
Video prominence – adjusting placement and visibility based on user interactions.
Video prominence – adjusting placement and visibility based on user interactions.
Video prominence – adjusting placement and visibility based on user interactions.
Talking Impact
By strategically showcasing INOKIM’s celebrity endorsements, add to cart rate
skyrocketed in 35.6% and purchases jumped 10.8%.
By strategically showcasing INOKIM’s celebrity endorsements, add to cart rate
skyrocketed in 35.6% and purchases jumped 10.8%.
By strategically showcasing INOKIM’s celebrity endorsements, add to cart rate
skyrocketed in 35.6% and purchases jumped 10.8%.
35.6%
35.6%
35.6%
Add-to-Cart uplift
10.8%
10.8%
10.8%
Purchase rate uplift
* Results are based on a randomized control and variant group,
ensuring traffic and duration consistency.
* Results are based on a randomized control and variant group,
ensuring traffic and duration consistency.
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency.
Clarity Sells: INOKIM’s Fix for Hesitant Buyers
Finding Opportunity
Shoppers exploring INOKIM’s product lineup were engaged but hesitant. Many viewed scooter models without adding one to their cart.
Analysis revealed that that confidently choosing the right model was a challenge.
Shoppers exploring INOKIM’s product lineup were engaged but hesitant. Many viewed scooter models without adding one to their cart.
Analysis revealed that that confidently choosing the right model was a challenge.
Opportunity
Digging deeper, Variant’s AI identified two key insights:
High-AOV brands like Peloton, Sonos, and DJI use comparison tables to simplify choices and boost buyer confidence.
Users who viewed more than three models had a significantly higher conversion rate
Digging deeper, Variant’s AI identified two key insights:
High-AOV brands like Peloton, Sonos, and DJI use comparison tables to simplify choices and boost buyer confidence.
Users who viewed more than three models had a significantly higher conversion rate
Key Insight
high-intent buyers were missing the clarity they needed to convert
The Solution
With zero manual effort from INOKIM, Variant transformed product evaluation into a seamless experience. By introducing a dynamic side-by-side comparison table on product pages, the system optimized it by:
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted stock visibility based on real-time inventory data and shopper behavior.
With zero manual effort from INOKIM, Variant transformed product evaluation into a seamless experience. By introducing a dynamic side-by-side comparison table on product pages, the system optimized it by:
Highlighting key differentiators
Highlighting key differentiators
Prioritizing the most relevant specs, such as speed, battery life, and terrain adaptability, to make decision-making easier.
Prioritizing the most relevant specs, such as speed, battery life, and terrain adaptability, to make decision-making easier.
Prioritizing the most relevant specs, such as speed, battery life, and terrain adaptability, to make decision-making easier.
Optimizing placement
Optimizing placement
Ensuring the comparison appeared at critical moments when hesitation was detected.
Ensuring the comparison appeared at critical moments when hesitation was detected.
Ensuring the comparison appeared at critical moments when hesitation was detected.
Talking Impact
Talking Impact
As a result, conversions jumped by 13.15%, add-to-cart rate increased by 14.6%, and shoppers finally had the clarity they needed to make confident, informed purchases.
As a result, conversions jumped by 13.15%, add-to-cart rate increased by 14.6%, and shoppers finally had the clarity they needed to make confident, informed purchases.
13.2%
Purchase rate uplift
14.6%
Add to cart rate Uplift
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Ready to boost conversion?
See how our AI agents can transform
your ecommerce CRO process.
See how our AI agents can transform
your ecommerce CRO process.