Unlocking $175,000 in
extra revenue in 30 days
Unlocking $175,000 in
extra revenue in 30 days
THE BRAND
CottonClub, a leading Israeli home textile brand, is known for its luxurious bedding, bath essentials, and home accessories. With a focus on quality and design, its online store serves as the main hub for new and returning customers.
Our Approach & Solution
Our Approach & Solution
AI Agents That Optimize Like a CRO Dream Team
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
Turning Hidden Potential into Conversions
To boost performance, conversions, and AOV, CottonClub turned to Variant’s AI CRO Agent for a fully automated, data-driven solution.
To boost performance, conversions, and AOV, CottonClub turned to Variant’s AI CRO Agent for a fully automated, data-driven solution.
Step 1: Analysis
Step 1: Analysis
Launched in Jan 2025 on the CottonClub website, the system began analyzing user behavior data to identify conversion blockers and AOV opportunities.
Launched in Jan 2025 on the CottonClub website, the system began analyzing user behavior data to identify conversion blockers and AOV opportunities.
Step 2: Opportunity
Step 2: Opportunity
Through its analysis, the system uncovered a critical insight:
1. Shoppers who viewed “Shipping Information” were 27% more likely to complete their purchase.
2. Shoppers who visited the shipping policy page had a 34% lower drop-off rate
Through its analysis, the system uncovered a critical insight:
1. Shoppers who viewed “Shipping Information” were 27% more likely to complete their purchase.
2. Shoppers who visited the shipping policy page had a 34% lower drop-off rate
Building Transparency
With zero manual effort from CottonClub, Variant’s AI Agent automatically implemented elements that eliminated friction.
Added real-time “Free Shipping” tags on product pages for qualifying items, ensuring shoppers saw the benefit without searching for it.
Cart-Based Free Shipping Nudges: Items that could push the cart total above 300₪ were tagged with “Qualifies for Free Shipping,” subtly encouraging larger purchases.
With zero manual effort from CottonClub, Variant’s AI Agent automatically implemented elements that eliminated friction.
Added real-time “Free Shipping” tags on product pages for qualifying items, ensuring shoppers saw the benefit without searching for it.
Cart-Based Free Shipping Nudges: Items that could push the cart total above 300₪ were tagged with “Qualifies for Free Shipping,” subtly encouraging larger purchases.
Talking Impact
22.7%
22.7%
22.7%
Purchase rate uplift
27%
27%
27%
Faster checkout
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency while achieving statistical significance at a 95% confidence level.
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency while achieving statistical significance at a 95% confidence level.
* Results are based on a randomized control and variant group, ensuring traffic and duration consistency while achieving statistical significance at a 95% confidence level.
Hesitation Hurts Sales: Here’s How CottonClub Fixed It
AI Agents That Optimize Like a CRO Dream Team
AI Agents That Optimize Like a CRO Dream Team
After analyzing thousands of items, Variant AI discovered that some products with high engagement were converting below benchmarks.
After analyzing thousands of items, Variant AI discovered that some products with high engagement were converting below benchmarks.
Opportunity
Opportunity
Deeper analysis revealed that high-intent shoppers were adding items to their carts but not completing the purchase
Items sat in carts for over 48 hours, far beyond the usual purchase cycle.
Shoppers couldn’t see low-stock alerts, and had no urgency to complete their purchases.
Deeper analysis revealed that high-intent shoppers were adding items to their carts but not completing the purchase
Items sat in carts for over 48 hours, far beyond the usual purchase cycle.
Shoppers couldn’t see low-stock alerts, and had no urgency to complete their purchases.
keY INSIGHTS
shoppers didn’t realize products were running low and felt no urgency to buy immediately.
The Solution
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted
stock visibility based on real-time inventory data and shopper behavior.
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted
stock visibility based on real-time inventory data and shopper behavior.
Variant AI deployed an AI-Driven Urgency Framework that dynamically adjusted stock visibility based on real-time inventory data and shopper behavior.
Added “Low in Stock” alerts in carts for items abandoned for over 48 hours
Added “Low in Stock” alerts in carts for items abandoned for over 48 hours
Added “Low in Stock” alerts in carts for items abandoned for over 48 hours
Labeled trending products as “Low in Stock” once inventory fell below a set threshold
Labeled trending products as “Low in Stock” once inventory fell below a set threshold
Labeled trending products as “Low in Stock” once inventory fell below a set threshold
Dynamically updated messaging according to live
inventory changes
Dynamically updated messaging according to live
inventory changes
Dynamically updated messaging according to live
inventory changes
Talking Impact
Talking Impact
As a result, conversions increased by 5.5%, cart duration dropped by 13%, and CottonClub was finally able to instill urgency when it mattered most.
As a result, conversions increased by 5.5%, cart duration dropped by 13%, and CottonClub was finally able to instill urgency when it mattered most.
5.57%
Purchase rate uplift
13%
Faster checkout
Ready to boost conversion?
Ready to boost conversion?
See how our AI agents can transform
your ecommerce CRO process.
See how our AI agents can transform
your ecommerce CRO process.