Discount e-Retailer DailySale Increases Conversion Rates by 44% in a Quarter with AI CRO
Discount e-Retailer DailySale Increases Conversion Rates by 44% in a Quarter with AI CRO
Discount e-Retailer DailySale Increases Conversion Rates by 44% in a Quarter with AI CRO
"What truly sets Variant apart is their ability to consistently deliver high-quality, AI-driven tests that produce proven results"
"What truly sets Variant apart is their ability to consistently deliver high-quality, AI-driven tests that produce proven results"
Jay Hofstatter
President @ DailySale
44.1%
44.1%
Conversion Rate
Increase in a Quarter
Conversion Rate
Increase in a Quarter
How DailySale Scaled CRO with AI
A powerful CRO program can be the difference between a thriving eCommerce store and one that leaks revenue. But without a team of analysts and developers to launch five smart A/B tests per week, most brands rely on best practices and gut instinct.
That approach doesn’t scale—especially when you're pouring budget into paid traffic that doesn't convert.
To break that cycle, DailySale partnered with Variant to deploy an AI-powered CRO engine capable of finding friction points, designing solutions, and shipping experiments at scale.
A powerful CRO program can be the difference between a thriving eCommerce store and one that leaks revenue. But without a team of analysts and developers to launch five smart A/B tests per week, most brands rely on best practices and gut instinct.
That approach doesn’t scale—especially when you're pouring budget into paid traffic that doesn't convert.
To break that cycle, DailySale partnered with Variant to deploy an AI-powered CRO engine capable of finding friction points, designing solutions, and shipping experiments at scale.
About dailysale
DailySale.com is a fast-growing online retail destination offering a wide range of discounted products across categories like electronics, home goods, apparel, and more.
Known for flash deals and aggressive pricing, the brand serves millions of value-conscious shoppers looking for unbeatable deals.
Their competitive edge lies in a constantly refreshed catalog and sharp merchandising. But with scale came complexity—and that’s where the cracks began to show.
DailySale.com is a fast-growing online retail destination offering a wide range of discounted products across categories like electronics, home goods, apparel, and more.
Known for flash deals and aggressive pricing, the brand serves millions of value-conscious shoppers looking for unbeatable deals.
Their competitive edge lies in a constantly refreshed catalog and sharp merchandising. But with scale came complexity—and that’s where the cracks began to show.
the challenge
Customers Were Getting Lost
Despite strong traffic and competitive prices, DailySale was facing a major friction point: a surprisingly low Add-to-Cart rate.
Despite strong traffic and competitive prices, DailySale was facing a major friction point: a surprisingly low Add-to-Cart rate.
Variant’s AI agents
dug deeper—and found a key behavioral insight:
DailySale’s highest-converting users were browsing significantly fewer product pages before purchasing. In other words, top performers found what they wanted fast. The rest? They dropped off—overwhelmed by the catalog, unclear navigation, and lack of orientation.
DailySale’s highest-converting users were browsing significantly fewer product pages before purchasing. In other words, top performers found what they wanted fast. The rest? They dropped off—overwhelmed by the catalog, unclear navigation, and lack of orientation.
This insight told us the core issue wasn’t pricing or page speed—it was navigation.
Additional behavioral patterns reinforced this:
This insight told us the core issue wasn’t pricing or page speed—it was navigation.
Additional behavioral patterns reinforced this:
Heatmap data showing limited interaction with subcategory menus
Heatmap data showing limited interaction with subcategory menus
Heatmap data showing limited interaction with subcategory menus
Heatmap data showing limited interaction with subcategory menus
Repeat visits to the same categories, indicating product discovery loops
Repeat visits to the same categories, indicating product discovery loops
Repeat visits to the same categories, indicating product discovery loops
Repeat visits to the same categories, indicating product discovery loops
High bounce rates on category and search result pages
High bounce rates on category and search result pages
High bounce rates on category and search result pages
High bounce rates on category and search result pages
Low filter usage and short dwell times in key collections
Low filter usage and short dwell times in key collections
Low filter usage and short dwell times in key collections
Low filter usage and short dwell times in key collections
Our Approach & Solution
AI Agents That Optimize Like a CRO Dream Team
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
To solve the navigation challenge, Variant’s AI agents launched a rapid experimentation program—analyzing user behavior, surfacing friction points, and deploying targeted tests without the need for manual oversight.
44.1%
Conversion Rate Increase in a Quarter
44.1%
Conversion Rate Increase in a Quarter
44.1%
Conversion Rate Increase in a Quarter
44.1%
Conversion Rate Increase in a Quarter
13 Tests
In 1 Quarter, With 53.8% Success Rate
13 Tests
In 1 Quarter, With 53.8% Success Rate
13 Tests
In 1 Quarter, With 53.8% Success Rate
13 Tests
In 1 Quarter, With 53.8% Success Rate
6 Figures
In Annual Revenue Uplift
6 Figures
In Annual Revenue Uplift
6 Figures
In Annual Revenue Uplift
6 Figures
In Annual Revenue Uplift
9.3%
Average Uplift Per Winning Test
9.3%
Average Uplift Per Winning Test
9.3%
Average Uplift Per Winning Test
9.3%
Average Uplift Per Winning Test
13 experiments were deployed. 7 resulted in significant wins, driving up to +44.1% revenue uplift.
Here are some of them:
Thumbnails for Product Subcategories
Thumbnails for Product Subcategories
What the agents changed: The mobile navigation menu was updated to include a visual thumbnail for each product category.
What the agents changed: The mobile navigation menu was updated to include a visual thumbnail for each product category.
What the agents changed: The mobile navigation menu was updated to include a visual thumbnail for each product category.
What the agents changed: The mobile navigation menu was updated to include a visual thumbnail for each product category.
Why the agents did it: Variant’s AI detected that 32% of mobile users were relying on the nav menu—but its all-text format was slowing them down. Images made it easier and faster to find the right section.
Why the agents did it: Variant’s AI detected that 32% of mobile users were relying on the nav menu—but its all-text format was slowing them down. Images made it easier and faster to find the right section.
Why the agents did it: Variant’s AI detected that 32% of mobile users were relying on the nav menu—but its all-text format was slowing them down. Images made it easier and faster to find the right section.
Why the agents did it: Variant’s AI detected that 32% of mobile users were relying on the nav menu—but its all-text format was slowing them down. Images made it easier and faster to find the right section.
Outcome: Increased category click-through and improved product discovery on mobile.
Outcome: Increased category click-through and improved product discovery on mobile.
Outcome: Increased category click-through and improved product discovery on mobile.
Outcome: Increased category click-through and improved product discovery on mobile.
Recently Viewed Pop-Up
Recently Viewed Pop-Up
What the agents changed: A timed pop-up on product pages that displays recently viewed items after 3 seconds of dwell.
What the agents changed: A timed pop-up on product pages that displays recently viewed items after 3 seconds of dwell.
What the agents changed: A timed pop-up on product pages that displays recently viewed items after 3 seconds of dwell.
What the agents changed: A timed pop-up on product pages that displays recently viewed items after 3 seconds of dwell.
Why the agents did it: Behavior tracking showed frequent back-and-forth between products. This feature re-engaged interest without requiring manual navigation.
Why the agents did it: Behavior tracking showed frequent back-and-forth between products. This feature re-engaged interest without requiring manual navigation.
Why the agents did it: Behavior tracking showed frequent back-and-forth between products. This feature re-engaged interest without requiring manual navigation.
Why the agents did it: Behavior tracking showed frequent back-and-forth between products. This feature re-engaged interest without requiring manual navigation.
Outcome: Increased return-to-product actions and reduced bounce rates.
Outcome: Increased return-to-product actions and reduced bounce rates.
Outcome: Increased return-to-product actions and reduced bounce rates.
Outcome: Increased return-to-product actions and reduced bounce rates.
Navigation Breadcrumbs
Navigation Breadcrumbs
What the agents changed: Made the search bar persistently visible in the sticky header across all pages.
What the agents changed: Made the search bar persistently visible in the sticky header across all pages.
What the agents changed: Made the search bar persistently visible in the sticky header across all pages.
What the agents changed: Made the search bar persistently visible in the sticky header across all pages.
Why the agents did it: Variant’s market analysis agents found that 73% of similar multi-category sites follow this pattern. The data showed that exposing search more prominently improves product discovery and reduces bounce.
Why the agents did it: Variant’s market analysis agents found that 73% of similar multi-category sites follow this pattern. The data showed that exposing search more prominently improves product discovery and reduces bounce.
Why the agents did it: Variant’s market analysis agents found that 73% of similar multi-category sites follow this pattern. The data showed that exposing search more prominently improves product discovery and reduces bounce.
Why the agents did it: Variant’s market analysis agents found that 73% of similar multi-category sites follow this pattern. The data showed that exposing search more prominently improves product discovery and reduces bounce.
Best Seller Tags
Best Seller Tags
What the agents added: ‘Best Seller’ tags to the top 10 performing products in each category on collection pages.
What the agents added: ‘Best Seller’ tags to the top 10 performing products in each category on collection pages.
What the agents added: ‘Best Seller’ tags to the top 10 performing products in each category on collection pages.
What the agents added: ‘Best Seller’ tags to the top 10 performing products in each category on collection pages.
Why the agents did it: Predictive modeling showed social proof indicators could increase confidence in purchase decisions.
Why the agents did it: Predictive modeling showed social proof indicators could increase confidence in purchase decisions.
Why the agents did it: Predictive modeling showed social proof indicators could increase confidence in purchase decisions.
Why the agents did it: Predictive modeling showed social proof indicators could increase confidence in purchase decisions.
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Ready to boost conversion?
See how our AI agents can transform
your ecommerce CRO process.
See how our AI agents can transform
your ecommerce CRO process.